Principal Designer

CaseMark, Portland, OR

September 2024 - Present

AI-powered legal workflow platform serving paralegals and lawyers

As Principal Designer at CaseMark, I lead design across our AI-powered legal workflow platform, creating cohesive experiences from brand to product. Working directly with lawyers and paralegals, I've transformed complex legal processes into intuitive interfaces while establishing CaseMark's visual identity and go-to-market presence.

• Brand & Identity: Designed CaseMark's logo and complete brand system, establishing visual guidelines that unify product and marketing
• Product Design: Redesigned navigation architecture and streamlined document summarization flows, increasing user activation by 35% and reducing task completion time by 40%
• AI Feature Design: Created interaction patterns for AI suggestions, contextual chat, and intelligent document editing, making advanced AI capabilities accessible to non-technical legal professionals
• Website & Marketing: Built CaseMark.com from concept to launch, designed ad campaigns, event booth displays, and print collateral for law firm pitches
• User Research: Conducted 50+ discovery sessions and usability tests with legal teams, translating insights into features that address real workflow pain points
• Design Development: Prototype enhancements using Cursor and Claude Code, enabling rapid validation and reducing engineering implementation time by 30%
• Video & Motion: Created product demo videos and onboarding animations to improve feature adoption and reduce support tickets

Product Design Consultant

CD Baby, Portland, OR

November 2023 - September 2024

Platform for independent musicians to sell and distribute their music

• Built a modern design system in Figma and partnered with designers and engineers to implement it in Storybook, aligning UI patterns across core web experiences
• Designed onboarding, music copyright, transcription, and submission flows for independent artists, clarifying the steps to release music and improving overall submission quality

Director of Product Design

Airship, Portland, OR

September 2012 - September 2023

Led design organization for mobile marketing automation platform serving global enterprise brands

• •Scaled design team from 3 to 12 designers across Portland and remote offices, increasing design-led product initiatives by 75%
• •Architected and implemented comprehensive design system adopted by 40+ engineers, reducing feature development time by 50%
• •Partnered with Product and Engineering leadership to define product vision and strategy
• •Established customer research program conducting quarterly studies, increasing Net Promoter Score from 32 to 58
• •Championed accessibility initiative securing $50,000 budget for audits and remediation, training 25+ employees on WCAG compliance
• •Created design critique and collaboration culture through weekly sessions, improving design quality metrics by 40% within 8 weeks
• •Delivered 15+ major product launches including real-time messaging, journey orchestration, and predictive analytics features

Career Progression at Airship: Director of Product Design (2020-2023) | Senior Product Design Manager (2020-2022) | Product Design Manager (2017-2020) | Team Lead Product Design (2015-2017) | Senior Product Designer (2014-2015) | Product Designer (2012-2014)

UI Designer

Jive Software, Portland, OR

May 2010 - August 2012

Designed enterprise collaboration platform used by 30 million users across Fortune 500 companies

• •Led mobile application design for iOS and Android platforms
• •Designed marketplace ecosystem supporting 100+ third-party integrations
• •Collaborated with engineering teams using Agile methodology to ship features on 2-week release cycles

Creative Director

Unifusion, Portland, OR

June 2007 - May 2010

• •Directed brand identity and digital experiences for 20+ clients ranging from startups to enterprise organizations