I lead the Sequoia Design System across Lithia & Driveway's customer and internal products. I partner with designers, engineers, and PMs to set how the system grows and make it easier for teams to ship consistent, accessible work.

• Governance: Defined a three-tier contribution model that lets feature teams ship updates without waiting on the core team
• Component Design: Shipped File Upload and Action Tile, improved 10+ components, and consolidated legacy Chip versions into one component with 864 variants
• Design-to-Code: Expanded Code Connect across 11 components and the icon libraries to align Figma, Storybook, and production code
• Documentation: Rebuilt Storybook navigation, search, and landing page, and launched changelogs and sprint announcements to make releases visible
• Accessibility: Built accessibility requirements into component updates, reviews, and docs
• Adoption: Partnered with engineering on adoption dashboards that show component usage and where to simplify
• AI Workflows: Built a shared prototyping playground on Sequoia and trained designers on AI-assisted design and prototyping

As Principal Designer at CaseMark, I led design across our AI-powered legal workflow platform, creating cohesive experiences from brand to product. Working directly with lawyers and paralegals, I transformed complex legal processes into intuitive interfaces while establishing CaseMark's visual identity and go-to-market presence.

• Brand & Identity: Designed CaseMark's logo and complete brand system, establishing visual guidelines that unify product and marketing
• Product Design: Redesigned navigation architecture and streamlined document summarization flows, increasing user activation by 35% and reducing task completion time by 40%
• AI Feature Design: Created interaction patterns for AI suggestions, contextual chat, and intelligent document editing, making advanced AI capabilities accessible to non-technical legal professionals
• Website & Marketing: Built CaseMark.com from concept to launch, designed ad campaigns, event booth displays, and print collateral for law firm pitches
• User Research: Conducted 50+ discovery sessions and usability tests with legal teams, translating insights into features that address real workflow pain points
• Design Development: Prototype enhancements using Cursor and Claude Code, enabling rapid validation and reducing engineering implementation time by 30%
• Video & Motion: Created product demo videos and onboarding animations to improve feature adoption and reduce support tickets

• Built a modern design system in Figma and partnered with designers and engineers to implement it in Storybook, aligning UI patterns across core web experiences
• Designed onboarding, music copyright, transcription, and submission flows for independent artists, clarifying the steps to release music and improving overall submission quality

• •Scaled design team from 3 to 12 designers across Portland and remote offices, increasing design-led product initiatives by 75%
• •Architected and implemented comprehensive design system adopted by 40+ engineers, reducing feature development time by 50%
• •Partnered with Product and Engineering leadership to define product vision and strategy
• •Established customer research program conducting quarterly studies, increasing Net Promoter Score from 32 to 58
• •Championed accessibility initiative securing $50,000 budget for audits and remediation, training 25+ employees on WCAG compliance
• •Created design critique and collaboration culture through weekly sessions, improving design quality metrics by 40% within 8 weeks
• •Delivered 15+ major product launches including real-time messaging, journey orchestration, and predictive analytics features

Career Progression at Airship: Director of Product Design (2020-2023) | Senior Product Design Manager (2020-2022) | Product Design Manager (2017-2020) | Team Lead Product Design (2015-2017) | Senior Product Designer (2014-2015) | Product Designer (2012-2014)

• •Led mobile application design for iOS and Android platforms
• •Designed marketplace ecosystem supporting 100+ third-party integrations
• •Collaborated with engineering teams using Agile methodology to ship features on 2-week release cycles