Overview
A flexible inbox messaging template system and a specific high-scale solution for Starbucks' holiday campaign using lightweight CSS animation.
Who it's for
Enterprise marketing teams using Airship (Starbucks and similar brands).
Problems it solves
- →Custom in-app messages were often bespoke and hard to reuse
- →Video-heavy campaigns risked performance and server load at massive scale
- →Marketers needed visually rich, branded experiences that still performed well
Key use cases
- →Marketers choose from templates to build rich in-app messages with consistent structure
- →For Starbucks, replacing a video asset with a tiny CSS animation to mimic the effect without heavy load
- →Collaborating with clients to design campaigns that respect both brand and technical constraints
My contributions
- →Created flexible template system for in-app messages
- →Designed lightweight CSS animation solution for Starbucks campaign
- →Collaborated with enterprise clients on brand-respecting implementations
- →Balanced visual richness with performance constraints