Overview
A unified brand and design system for CaseMark: logo, color, type, components, and patterns that cover the marketing site, product UI, and external-facing materials.
Who it's for
Marketing, product, and engineering teams at CaseMark, plus end users who experience the brand across different touchpoints.
Problems it solves
- →Marketing and product looked/behaved differently, reducing trust
- →Designers and engineers lacked a shared component library
- →New work constantly reinvented basics like buttons, forms, and layout
Key use cases
- →Marketing spins up new campaign or landing pages that still feel like the product
- →Product designers use a shared library to design flows faster and more consistently
- →Engineers rely on documented components for implementation without guesswork
- →New hires onboard to the brand and system from a single source of truth
My contributions
- →Created unified brand identity including logo, color palette, and typography
- →Designed and documented component library for product and marketing teams
- →Established design system governance and usage guidelines
- →Collaborated with engineering to implement shared component library